Posts Tagged ‘Immediacy’

5 Reasons Why Your Company Should Twitter

There are at least a dozen reasons why your company should twitter. I’m going to focus on five of those here, and hopefully open the doors to further discussion in the near future.

Reason #1: Immediacy
Think of the benefits of immediate access to your target audience and customers. Announce product recalls and avoid lawsuits. Answer customer questions on the spot. Engage with non-followers who mention your product, company, or competitors. Reward followers with incentives. Announce sales and links to quarterly earnings. Immediacy gives you to reach your audience now.

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